Voodoo Brewing Co.
Roswell, GA
About the Client
Voodoo Brewing Co. – Roswell, GA is a locally loved brew pub known for craft beers, scratch made food, community events, and a strong neighborhood presence.
We personally love this place, we were regulars here months before we even started talking to them about video projects.
Services Provided
Organic Social Video Strategy
Short-Form Video Production (Reels)
Cinematic Storytelling & Creative Direction
Content Series Planning
The Challenge
Voodoo Brewing initially reached out for a single promotional video to capture a chalk artist creating a custom mural on their windows — a fun, moment-in-time activation meant to bring attention to the brewery.
The challenge wasn’t execution: it was opportunity.
A one-off video would capture the art, but it wouldn’t fully express what makes Voodoo special:
their personality, their people, and the community they’ve built around the brand.
The Creative Pivot
Instead of producing a single standalone Reel, we identified an opportunity to elevate the moment into a brand story.
We reframed the ask from “documenting chalk art” to “using the art as a narrative anchor” and expanded the concept into a 3-part organic social video series:
A two-part cinematic feature highlighting the chalk art process and co-ower, Betsy’s personal love for local artists.
A third video centered on one of the owners, James, sharing the brewery’s deeper mission: building community through craft beer and great food.
This shift allowed the content to live longer, feel more intentional, and connect emotionally.
View the Videos
Brand Impact
All three videos generated strong organic engagement, with high likes and positive audience response, validating the decision to move beyond a single promo into a story-driven series.
More importantly, the content positioned Voodoo Brewing as:
A community-centered brand
A place with personality, people, and purpose
A business that values connection as much as craft
What began as a simple video request became a multi-asset content series that Voodoo can continue to leverage across social, events, and future campaigns.
FAQs
Do restaurants and breweries in North Atlanta really need video marketing?
Yes, especially in competitive areas like Alpharetta, Roswell, Johns Creek, and Dunwoody.
Short-form video is one of the fastest ways for restaurants and breweries to stand out locally, showcase atmosphere, and build emotional connection before someone ever walks through the door. Well-produced, story-driven video helps turn casual viewers into repeat customers by highlighting the experience, people, and community behind the brand.
What kind of video content works best for restaurants on Instagram and social media?
The highest-performing restaurant content goes beyond menu shots. We focus on story-driven short-form video such as behind-the-scenes moments, founder or chef stories, community events, art or build-out features, and cinematic reels that capture the energy of the space.
For restaurants and breweries, this type of content consistently outperforms traditional promo videos because it feels authentic, local, and human — exactly what social platforms reward.
Do you work with restaurants and breweries in the North Atlanta area?
Yes. We work with local restaurants, breweries, and food & beverage brands across North Atlanta, including Roswell, Alpharetta, Johns Creek, Dunwoody, and surrounding communities.
Our approach is designed for businesses that rely on local visibility, foot traffic, and community connection, blending creative storytelling with marketing strategy so your content doesn’t just look good, but actually supports growth.
We love food, but we also love to travel. So if you’re outside the North Atlanta area, please reach out too. We’d love to hear your story.