America’s Service Station

A family-owned Alpharetta auto shop modernized its digital presence, outpacing national chains through strategic SEO, performance-focused Google Ads, and a cinematic brand spot built for today’s customers.

About the Client

America’s Service Station Alpharetta is a trusted, long-established auto repair shop known for transparency, high-quality service, and strong community ties. Despite their strong reputation offline, competitors like Christian Brothers Automotive, Pep Boys, Mavis, and Express Oil dominated digital search visibility.

Services Provided

  • SEO + AEO Optimization
  • Keyword Research
  • Competitive Mapping
  • Google Ads
  • Video & Creative Production

Results That Rise

Homepage Organic SEO Clicks
0 %
Service Page SEO Lift
+ 0 %
Google Ads Search Conversion rate
0 %
Cost Per Lead Across Paid Ad Campaigns
$ 0
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The Challenge

Despite being deeply trusted in the community, America’s Service Station wasn’t visible to the customers searching online for routine and urgent automotive repairs.

Competitors with larger budgets were capturing nearly all top SERP real estate. The existing site structure constrained SEO, the service pages lacked depth, and older Google Ads campaigns weren’t delivering efficient leads.

America’s Service Station needed an updated, data-driven strategy that would:

  • ✔ Break through corporate competition
  • ✔ Rebuild trust signals online
  • ✔ Connect high-intent drivers to the shop
  • ✔ Reduce reliance on paid-only acquisition.

The Strategy

Rebuild Search Ecosystem from the Ground Up

We conducted deep auto industry keyword research, competitor mapping, and trend analysis to rebuild AMSS’s ranking and visibility strategy.

Transform service pages into SEO & AEO engines

Clearer structure, more intentional keyword density, local modifiers, and problem-solution formats improved both rankings and engagement.

High-intent Google Ad Campaigns

Rebuilt campaigns with: tightly themed ad groups. location modifiers, custom creative assets, etc. To drastically improve conversion rate and ROI.

Produce a Cinematic 30-Sec Brand Spot

A short, powerful commercial shot on-location in Alpharetta. Designed to run inside Performance Max, retargeting, and YouTube placements.

Strategic Wins

America’s Service Station needed more than web traffic, they needed a competitive edge in an industry dominated by national franchises.

We rebuilt their search presence with deeper auto-service keyword insights, a refined content structure, and a strategic mix of technical SEO and AEO enhancements.

The result was higher visibility across branded and non-branded search, a surge in qualified traffic, and a search footprint strong enough to compete with and overtake, larger automotive chains in Alpharetta, GA.

Creative Storytelling

We created a 30-second cinematic brand spot shot on location in Alpharetta, highlighting the honesty, precision, and personal service that define America’s Service Station.

The video was deployed across Google Performance Max and campaigns, increasing brand familiarity, improving click-through performance, and building confidence before customers even reached the shop.

This wasn’t just an ad, it was a visual representation of America’s Service Station’s integrity and expertise.

Performance Marketing

Once new content, SEO optimizations, and website clarity were in place, we scaled measurable results through rebuilt Google campaigns.

Search campaigns produced 2.5–3.8% conversion rates, well above auto industry averages, while maintaining efficient spend.

Lead costs stabilized between $14 and $22, exceptionally strong performance in the automotive sector.

FAQs

What type of SEO works best for auto repair shops?
Local SEO, AEO content, and optimized service pages with clear problem-solution formats perform best for automotive searches.
Google Search captures high-intent drivers looking for immediate service, while Performance Max builds brand visibility and retargets warm audiences.
A combination of targeted SEO, optimized Google Ads, and educational content that builds trust and authority in the local area.

Ready for your next level?

Let’s build the strategy, story, and creative that gets you there.
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