Building a Brand Story for Ember & Rise
Atlanta Video Production
Overview
Client: Ember & Rise Growth Co.
Project: Founder & Stuntman Brand Story
Date: Summer 2025
Services
- Brand Storytelling
- Creative Direction
- Video Production
The Challenge & Approach
When it came time to introduce Ember & Rise to the world, we knew one thing:
We didn’t want to create another generic agency commercial.
Most agency videos follow the same formula: talking heads, stock footage, and buzzwords that all sound the same.
Instead, we created something memorable… Something that reflected who we are as a team and how we approach marketing, and a willingness to do things a little differently.
Behind the Scenes
What started as an agency introduction video quickly evolved into a full-scale production.
The project included concept development, pre-production planning, set design and build, stunt coordination, filming, and post-production editing.
Unlike a traditional agency commercial, every stunt seen in the video was performed live on set using practical effects, professional stunt rigging, and fight choreography.
The Response
The response to the commercial exceeded the agency’s expectations.
What was intended as an agency introduction became a conversation starter across both business and creative communities.
Highlights:
- Strong engagement across business and marketing networks
- Positive feedback from filmmakers, creatives, and entrepreneurs
- Recognition from professionals throughout the stunt industry
- Increased visibility for the Ember & Rise brand
- Generated new conversations, referrals, and business opportunities
Why It Worked
Most agency marketing focuses on explaining what they do.
This project demonstrated it.
By combining strategy, storytelling, humor, and cinematic production, the commercial became more than a portfolio piece. It became a reflection of the Ember & Rise brand itself.