America’s Service Station
About the Client
America’s Service Station Alpharetta partnered with Ember & Rise to improve the efficiency of its Google Ads campaigns and generate more qualified service inquiries across multiple locations.
By restructuring campaigns, refining keyword targeting, improving conversion tracking, and continuously optimizing performance, we created a paid search strategy focused on capturing high-intent automotive repair customers when they were actively searching for service.
The result was a significant increase in qualified leads while maintaining cost-efficient acquisition costs well below industry averages.
Services Provided
- Google Ads
- Conversion Optimization
- Video & Creative Production
Results That Rise
(May 2026)
Month over Month
The Challenge
While Google Ads campaigns were already active, lead generation performance was inconsistent and there was significant opportunity to improve efficiency.
The client needed a strategy that would:
- Generate more qualified service inquiries
- Improve campaign efficiency
- Reduce wasted ad spend
- Capture more high-intent automotive repair searches
- Support growth across multiple service locations
The Strategy
Rebuild Google Ads Account Structure
We reorganized campaigns, ad groups, and targeting to create a cleaner, more scalable foundation focused on automotive repair services and local market demand.
Capture High-Intent Search Demand
Focused targeting on customers actively searching for repair, maintenance, and diagnostic services, allowing us to attract more qualified leads with stronger purchase intent.
Optimize For Conversions & Efficiency
Improved keyword targeting, search query refinement, conversion tracking, and budget allocation to reduce wasted spend and increase lead volume at a lower cost per acquisition.
Produce a Cinematic 30-Sec Brand Spot
Strategic Wins
We rebuilt their search presence with deeper auto-service keyword insights, a refined content structure, and a strategic mix of technical SEO and AEO enhancements.
The result was higher visibility across branded and non-branded search, a surge in qualified traffic, and a search footprint strong enough to compete with and overtake, larger automotive chains in Alpharetta, GA.
Creative Storytelling
The video was deployed across Google Performance Max and campaigns, increasing brand familiarity, improving click-through performance, and building confidence before customers even reached the shop.
This wasn’t just an ad, it was a visual representation of America’s Service Station’s integrity and expertise.