CPG & eCommerce
Growth Marketing
Experience From Inside Consumer Brands
Ember & Rise is a CPG eCommerce marketing agency built to help consumer brands scale through strategy-led paid media, conversion-focused creative, and growth systems designed for long-term performance.
Our experience comes from leading growth inside consumer and eCommerce brands as in-house eCommerce and marketing leads, owning paid media, product launches, conversion optimization, and creative testing from the inside.
Because this work was grounded in real businesses, decisions were made with margins, lifetime value, and scalability in mind, aligning brand and performance to support sustainable growth, not short-term wins.
What Scaling Looks Like in Practice
A strategic overhaul that unlocked measurable expansion.
E-commerce Brands We’ve Helped Rise
Okabashi Brands · Scuf Gaming · Foot Solutions · Happy Feet Plus · Evolve Energy Tribe
Why Operator Experience Changes Everything
CEO & Chief Strategist
Ember & Rise is led by Melissa Hwang, a former in-house eCommerce and consumer marketing leader with deep experience owning paid media, product launches, and growth strategy inside consumer brands.
She’s managed six-figure monthly media budgets, scaled eCommerce revenue, and aligned creative with performance under real business constraints.
That operator perspective shapes every strategy we build: focused on decisions that hold up when margins, timelines, and growth pressure are real.
How we Can Work Together
Creative Performance Marketing
Creative growth marketing systems built to support paid media, testing, and scale revenue.
Paid Media Strategy & Execution
Full-funnel paid media executed on the channels that best reach your target and convert.
Brand Positioning & Conversion
Messaging, offers, and on-site optimization aligned with brand and revenue growth.
Video & premium creative also available.
FAQs
What types of CPG and eCommerce brands do you work with?
We work with growing CPG and eCommerce brands that already have traction and are focused on scaling responsibly. Most clients are founder-led or lean teams who want clearer strategy, stronger creative, and paid media that’s built for efficiency and long-term growth.
Do you work with DTC brands, retail brands, or both?
Both. We’ve supported DTC-first brands as well as consumer brands selling through retail and/or wholesale models. Our approach accounts for different growth goals, margin considerations, and acquisition strategies depending on how and where your products are sold.
How do you balance brand building and performance marketing for CPG?
We don’t treat brand and performance as separate silos.
Creative, messaging, and paid media are built together so performance campaigns strengthen the brand while still driving real results. This balance is especially important for CPG brands as you scale and compete in crowded categories.
How is Ember & Rise different from a typical CPG marketing agency?
Ember & Rise is led by a former in-house eCommerce and consumer marketing leader, which means strategy is shaped by real, actual operating experience… not agency theory alone.
Decisions are rooted in margins, lifetime value, and scalability, with creative and performance built to work seamlessly together to drive revenue growth.
What does a typical engagement look like for CPG or eCommerce brands?
Most CPG/eCommerce clients work with us through ongoing growth marketing or paid media retainers.
Engagements are custom-built based on your goals, channels, and growth stage, with flexibility to evolve as your business scales.
Do you replace an internal marketing team or work alongside one?
Both. Ember & Rise can function as an extension of an existing internal team or step in as the primary growth and marketing partner for brands that don’t yet have in-house resources.
For many CPG and eCommerce brands, we act as the strategic and execution layer: handling paid media, creative direction, and growth strategy, without the overhead of building a full internal team.
Let’s Talk Growth.
Let’s build the strategy, systems, and creative that gets you to your revenue goals.