Evolve Energy Tribe

Ember & Rise helped Evolve Energy Tribe launch Lean for Life with a story-driven paid media campaign that delivered a 25× return on ad spend, proving the program could scale far beyond its pilot.

About the Client

Evolve Energy Tribe is a holistic health brand dedicated to helping women find balance, energy, and sustainable weight management. As they prepared to launch Lean for Life, they needed a campaign that went beyond visibility—they needed validation that the program could scale profitably.

Services Provided

  • Paid media (Meta, Google, YouTube)
  • Story-driven creative direction
  • Funnel build and optimization
  • Ad asset testing

Results That Rise

ROAS - industry benchmark 4x
0 x
Click-Thru-Rate, 7× higher than typical Facebook wellness ads
0 %
YouTube CPM, half of $14 industry average
$ 0
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The Challenge

Launching a new program in the wellness space requires more than a strong offer—it requires deep trust. The Lean for Life program was competing in a saturated coaching market dominated by “quick-fix” promises and unrealistic claims.

Evolve needed a campaign that:

  • Cut through the noise
  • Built credibility fast
  • And delivered ROI on a lean budget

The entire funnel had to be clear, honest, emotionally grounded, and built for performance.

The Strategy

Story-Driven
Messaging

We built creative that centered on energy, empowerment, and sustainable wellness.

Real transformation, told clearly.

Multi-Channel Paid Media System

We launched a cross-platform setup including:

  • Meta ads
  • Google ads
  • YouTube

Conversion-First
Funnel

The funnel was intentionally simple, with a clear landing page, a strong value proposition, relevant CTAs, A/B tested creatives, and low-friction opt-in pathways.

Performance
Optimization

We continuously tested creative angles, messaging, and audiences.

This tightened the cost-per-click and dramatically increased CTR which lead to high return on ad spend.

Strategic Wins

Evolve Energy Tribe needed proof of concept, not just impressions. We engineered a lean, strategic funnel that validated demand and positioned Lean for Life as a trustworthy alternative within a market crowded with unrealistic claims.

By combining storytelling with precise targeting and under-budget efficiency, the campaign built momentum quickly, and proved the program had long-term scalability.

Creative Storytelling

Wellness marketing is saturated with hype. Instead, we built creative that felt human.

Messaging focused on real energy, real shifts in daily life, and the emotional clarity women seek.

The creative was grounded, empowering, cinematic, and honest – exactly what the Evolve Energy Tribe community responds to.

Performance Marketing

With multi-channel paid media in place, we optimized for maximum return on a limited budget.

Facebook ads produced a 6.31% CTR, outperforming wellness benchmarks by 7×. YouTube pre-roll delivered ultra-affordable awareness at just $7 CPM.

Across all channels, Lean for Life achieved a 25× ROAS, validating the funnel and establishing a repeatable growth model.

Performance marketing didn’t just elevate the story, it turned it into measurable revenue.

FAQs

What type of marketing works best for wellness programs or coaching offers?
Story-driven creative paired with paid media, simple funnels, and high-trust content works best in the wellness space.
By focusing on real transformation, not hype — with messaging centered on energy, clarity, sustainability, and lifestyle shifts.
Lean paid media testing across Meta + YouTube combined with a simple, clear, conversion-first landing page.

Ready for your next level?

Let’s build the strategy, story, and creative that gets you there.
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