SwimKids of Georgia

A legacy swim school turned into a local powerhouse through strategic marketing, creative storytelling, and performance-driven growth.

About the Client

SwimKids of Georgia is North Georgia’s most established survival swim school, serving families for over 13 years. Competing with national franchises, they needed a digital presence as strong as their reputation.

Services Provided

  • Google Ads
  • Meta Ads
  • Social Content
  • CRM Email Flows
  • Video & Creative Production

Results That Rise

Year-over-Year Revenue Growth
0 %
Website Traffic Increase in 30 Days
0 %
Cost Per Lead (Google Ads)
$ 0
Instagram Reach From Non-Followers
0 %
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The Challenge

SwimKids is a legacy brand, but their digital presence wasn’t keeping pace with their reputation.

 

They were competing with well-funded franchises like Goldfish and Aqua-Tots, whose budgets and visibility were dominating local search and parent awareness.

 

Website traffic was inconsistent, paid ads were under-optimized, and inquiry volume wasn’t matching the school’s goals.

 

They needed a strategy that positioned them as the expert local challenger brand with franchise-level results … without franchise-level budgets.

The Strategy

Position brand as the expert

Compete with franchises by emphasizing quality, experience, safety, and trust.

Build a full-funnel growth system

Integrated approach across Google, Meta, SEO, website, and CRM.

Optimize paid
channels

New campaign structures to lower cost per lead due to higher intent.

Drive non-follower
reach

Social videos + educational content to dramatically expand visibility.
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Strategic Wins

SwimKids didn’t just need more marketing, they needed a unified growth strategy that positioned them as the trusted, expert-led alternative to national swim franchises.

We redefined their digital presence from the ground up: sharpening messaging, aligning their brand story with parent intent, and rebuilding paid media structures to optimize spend.

The result was a full-funnel growth engine that turned visibility into enrollment momentum, contributing to 41% year-over-year revenue growth.

SwimKids of Georgia Marketing Strategy Ember & Rise Growth co.

Creative Storytelling

SwimKids’ heart lives in the water, and that’s where our cameras went. We created stories rooted in real families, real emotions, and real growth.

Our “Kids Interviewing Kids” series brought out candid joy and connection; instructor features highlighted the passion behind every lesson; and parent-focused content built trust by showing real progress, not staged performances.

Every piece of creative reflected SwimKids’ identity as the trusted, expert-led brand in a market crowded with franchises.

Performance Marketing

With a strong brand presence and clear messaging, we transformed SwimKids’ visibility into measurable growth. We rebuilt their Google Ads system from the ground up, focusing on high-intent parents searching for survival swim, resulting in industry-beating cost-per-lead performance between $6 and $16, month over month.

Website visibility surged as well, with a +47% jump in monthly traffic, driven by SEO improvements, content optimization, and better marketing channels.
SwimKids of Georgia Paid Media Ember & Rise Growth co.

FAQs

What marketing strategies work best for local children’s programs?
A mix of SEO, Google Ads, retargeting, and story-driven content featuring instructors and families builds trust and drives enrollments.
Most programs see measurable results within 30–90 days, depending on seasonality and budget.
Yes — we produce family-friendly, instructor-focused, and program storytelling content that connects emotionally with parents.

Ready for your next level?

Let’s build the strategy, story, and creative that gets you there.
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