SwimKids of Georgia
A legacy swim school turned into a local powerhouse through strategic marketing, creative storytelling, and performance-driven growth.
About the Client
SwimKids of Georgia is North Georgia’s most established survival swim school, serving families for over 13 years. Competing with national franchises, they needed a digital presence as strong as their reputation.
Services Provided
- Marketing Strategy
- Google Ads
- Meta Ads
- CRM Email Flows
- Video & Creative Production
Results That Rise
The Challenge
SwimKids is a legacy brand, but their digital presence wasn’t keeping pace with their reputation.
They were competing with well-funded franchises like Goldfish and Aqua-Tots, whose budgets and visibility were dominating local search and parent awareness.
Website traffic was inconsistent, paid ads were under-optimized, and inquiry volume wasn’t matching the school’s goals.
They needed a strategy that positioned them as the expert local challenger brand with franchise-level results … without franchise-level budgets.
The Strategy
Position brand as the expert
Compete with franchises by emphasizing quality, experience, safety, and trust.
Build a full-funnel growth system
Optimize paid channels
New campaign structures to lower cost per lead due to higher intent.
Drive non-follower
reach
Strategic Wins
SwimKids didn’t just need more marketing, they needed a unified growth strategy that positioned them as the trusted, expert-led alternative to national swim franchises.
We redefined their digital presence from the ground up: sharpening messaging, aligning their brand story with parent intent, and rebuilding paid media structures to optimize spend.
The result was a full-funnel growth engine that turned visibility into enrollment momentum, contributing to 41% year-over-year revenue growth.
Performance Marketing
With a strong brand presence and clear messaging, we transformed SwimKids’ visibility into measurable growth. We rebuilt their Google Ads system from the ground up, focusing on high-intent parents searching for survival swim, resulting in industry-beating cost-per-lead performance between $6 and $16, month over month.
Website visibility surged as well, with a +47% jump in monthly traffic, driven by SEO improvements, content optimization, and better marketing channels.
