Content that Captivates.
Strategy that Converts.

Bold creative. Growth-driven media.
Founder-led strategy that makes your brand impossible to ignore.

Book A Free Strategy Session

Content that Captivates.
Strategy that Converts.

Bold creative. Growth-driven media.
Founder-led strategy that makes your brand impossible to ignore.

Book a Free Strategy Session

Not Our First Rodeo. Just a Better One.

Here’s a glimpse of the results we’ve helped create across wellness, eCommerce, and CPG brands.

60% sales boost during Cyber Week for a national CPG brand

(We built the campaign. They broke records.)

25x return on ad spend from a full-funnel launch campaign

(Industry standard is 4:1. We don’t do average.)

2x eCommerce revenue month-over-month without increasing ad spend

(All strategy. No extra dollars.)

6.3% click-through rate on Meta ads for a wellness coaching program

(That’s 7x the industry average)

50% lower cost per view on YouTube ads

Strategic targeting = more visibility for less money

Ready to See What We Can Do for You?

Not Our First Rodeo.
Just a Better One.

Here’s a glimpse of the results we’ve helped create across wellness, eCommerce, and CPG brands.

60% sales boost during Cyber Week for a national CPG brand

(We built the campaign. They broke records.)

25x return on ad spend from a full-funnel launch campaign

(Industry standard is 4:1. We don’t do average.)

2x eComm revenue month-over-month without increasing ad spend

(All strategy. No extra dollars.)

6.3% click-through rate on Meta ads for a wellness coaching program

(That’s 7x the industry average)

50% lower cost per view on YouTube ads

(Strategic targeting = more visibility for less money)

Ready to See What We Can Do for You?

You Can’t Scale What Doesn’t Resonate.

Ember & Rise is where creative fire meets strategic brains.
We partner with growth-stage brands—CPG founders, wellness rebels, and local legends—who are done guessing and ready to grow with clarity.

We’re lean. We’re direct. We care about the story and the numbers.
(And yes, our Creative Director does stunt falls for fun.)

LET’S TALK STRATEGY

You Can’t Scale What Doesn’t Resonate.

Ember & Rise is where creative fire meets sharp strategy.

We help CPG founders and bold brands grow with clarity, story, and serious results.
(And yes, our Creative Director does stunt falls for fun.)

LET’S TALK STRATEGY

Built to Move the Needle. Branded to Last.

Three core services. One fierce mission: help your business rise.

Ember and Rise Growth Co | Marketing Strategy Agency

Brand Positioning & Narrative Strategy

Messaging and positioning that’s emotionally intelligent, founder-driven, and built to resonate.

Ember and Rise Growth Co | Creative and Video production agency

Creative Direction &
Video Production

Cinematic storytelling and production that makes your brand impossible to ignore—on every screen that matters.

Ember and Rise Growth Co | Growth Marketing and paid Media agency

Growth Strategy &
Paid Media Consulting

Even the best story won’t scale without the right strategy. We get your message in front of the people who need to see it.

About Us

Founder-Led.
Fire-Fueled.
Fiercely Strategic.

We’re Ember & Rise—a founder-led creative consultancy where sharp strategy meets cinematic storytelling.

Founded by Melissa Hwang, a growth strategist, brand architect, and seasoned marketing leader, we help mission-driven brands grow with meaning, momentum, and a whole lot of fire.

With a lean, powerhouse team and trusted collaborators from the worlds of TV and film – we fuse bold strategy with movement, meaning, and magnetic brand stories.

From first impression to growing sales, we craft campaigns that don’t just look good. They hit different.

Our roots run deep in wellness, lifestyle, and CPG—but we don’t just sell product. We build belief.

Find Out More
Melissa Hwang marketing consultant | Ember & Rise Growth Co
Working with Melissa was a pleasure! It was obvious from the first day she had a great work ethic and a wonderful personality to go along with it. Melissa is very organized and detail oriented. The best part about Melissa was the fact she was very willing to take on new tasks even if it meant she had to go home and research the task until midnight! With all of that said it’s very hard to find people who are hard working AND caring people. Melissa is one of the few.
Scotty Tidwell Scuf Gaming
Can’t recommend Melissa high enough. She is the ultimate unicorn in marketing, doing both high level strategy & day to day execution. Her positive can-do attitude was such a joy to have on the team. Her flexibility & ability to pivot are second to none. She aided in aligning marketing metrics to our business outcomes even in the absence of a fully integrated tech solution. THE BEST.
Lindsay MurrayFoot Solutions
I have been working with Melissa for years, she is both highly creative and analytical and has helped grow my business. Highly recommended!
Ian Evans Cumming Martial Arts

Let’s Turn That Spark Into Something Scalable.

Marketing for wellness and CPG brands.
You bring the mission — we’ll bring the momentum.

Book Your Strategy Call