Marketing agency for wellness and CPG brands

From Spark to Scale

Strategic Growth for Brands on a Mission

We help founder-led brands turn clarity into momentum — and momentum into revenue.
From performance marketing to storytelling-driven content, we craft lean, high-impact strategies that grow what matters most.

Wellness pioneers. Everyday disruptors. Passion-led businesses.
If you’re building something meaningful, we’ll help it rise.

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From Spark to Scale

Strategic Growth for Brands on a Mission

Born from purpose. Built to ignite. At Ember & Rise, we don’t just market — we fuel what’s next.

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Where Performance Meets Purpose

Performance Marketing and Paid Media | Ember and Rise Growth Co Marketing

Performance Marketing & Paid Media

Google Ads, Meta Ads, full-funnel strategy, campaign execution, and ongoing optimization to turn clicks into customers.

Content Strategy and Creative Production| Ember and Rise Growth Co Marketing

Content Strategy & Creative production

High-converting brand campaigns, UGC-style and branded videos, and storytelling that connects — all built to convert.

Conversion-Focused Digital Strategy

Website audits, funnel optimization, landing page improvements, and customer journey mapping that boosts revenue and retention.

About Us

We’re Creators. Strategists. Wellness-Driven Professionals.

Ember & Rise is led by Melissa Hwang — a seasoned growth marketer with over 15 years of experience scaling national and emerging brands across wellness, CPG, food, and lifestyle. She’s helped shape performance strategies and creative campaigns for companies like Foot Solutions, Yum! Brands, Scuf Gaming, and Okabashi.

After years of success in both agency and in-house roles, Melissa launched Ember & Rise to bring a more integrated, high-impact approach to brand growth — blending performance marketing with bold creative direction to help mission-driven businesses scale with clarity and confidence.

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Melissa Hwang marketing consultant | Ember & Rise Growth Co

Brands We’ve Boosted

While Ember & Rise is new, our experience is not. We’ve helped drive success for:

PepsiCo · Yum! Brands · Scuf Gaming · Smokey Bones BBQ · Foot Solutions · Beech Mountain · Crowne Plaza · Okabashi · Cheeseburger Bobby’s · Evolve Energy Tribe · Hotel Indigo Mount Pleasant · Cumming Martial Arts · YourDay Balance Game · Holiday Inn Resort Jekyll Island · Pinnacle Bank · Happy Feet Plus · Oka-B · Partridge Inn · and more!

Working with Melissa was a pleasure! It was obvious from the first day she had a great work ethic and a wonderful personality to go along with it. Melissa is very organized and detail oriented. The best part about Melissa was the fact she was very willing to take on new tasks even if it meant she had to go home and research the task until midnight! With all of that said it’s very hard to find people who are hard working AND caring people. Melissa is one of the few.

Scotty Tidwell Scuf Gaming

Can’t recommend Melissa high enough. She is the ultimate unicorn in marketing, doing both high level strategy & day to day execution. Her positive can-do attitude was such a joy to have on the team. Her flexibility & ability to pivot are second to none. She aided in aligning marketing metrics to our business outcomes even in the absence of a fully integrated tech solution. THE BEST.

Lindsay MurrayFoot Solutions

I have been working with Melissa for years, she is both highly creative and analytical and has helped grow my business. Highly recommended!

Ian Evans Cumming Martial Arts

Let’s Turn That Spark Into Something Scalable.

Marketing agency for wellness and CPG brands.
You bring the mission — we’ll bring the momentum.

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